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According to mythology, Pandora was the first woman created by the gods as the silky seductress that would lead men to their own destruction. Such punishment came after Prometheus had given man the fire of wisdom, through which they were attempting at playing gods themselves. By opening, out of curiosity, a jar; she let loose all the evils that were contained inside it upon the world letting Hope be the only thing left in the jar, later infamously known as Pandora’s Box.

Nowadays, Pandora is referred to as the ultimate Internet radio station. The network runs as part of the Music Genome Project, a society created in January 2000 by Will Glaser, Jon Kraft, and Tim Westergren. The project organizes songs around almost four hundred attributes and a mathematical algorithm that gives them logic.

Each song has a unique DNA, so to speak. On a Pandora’s official statement, made by Tim Westergren, their origin goes back to a group of musicians and music lover technologists that joined forces to create the most comprehensive music analysis ever. As Westergren explains,

“Together we set out to capture the essence of music at the most fundamental level. We ended up assembling literally hundreds of musical attributes or "genes" into a very large Music Genome. Taken together these genes capture the unique and magical musical identity of a song - everything from melody, harmony and rhythm, to instrumentation, orchestration, arrangement, lyrics, and of course the rich world of singing and vocal harmony. It's not about what a band looks like, or what genre they supposedly belong to, or about who buys their records - it's about what each individual song sounds like.”

Basically, Pandora could be classified as cross-genre. It even provides a platform for new acts to expose their music; since the Music Genome Project prompts them to do so for as to make their database more extensive.

The Pandora user can create a radio station based on a specific search being made. From that point on, depending on the rating of thumbs (up/down) you provide the station chooses the correct pattern to follow in order to suit your musical needs. If you like the single, it gives you the sales options for you to obtain it from. In a weird way, it can be scarily precog in the music taste you require from it.

As an entertainment media it provides a free service with the occasional audiovisual ad between songs. However, you can upgrade to Pandora One for a yearly $36.00 fee. The upgrade guarantees an advertising free service, with 192 kilobits per second high quality connection. If used correctly this program would render an entertainment D.J. useless.

Let the difference be clarified between D.J.’s who are entertainers and performers. An entertainer is the one who organizes a playlist of the night’s songs, sometimes intermixes it with floor requests and makes a few pseudo M.C. remarks through the event. A performer is the one that creates music electronically during Live P.A. on the stage. The level of artistry ranges at the distancing from the same principle of a playlist completion (be that mixed, remixed, remix of a remix) into the adaptation or homage of someone else’s tracks. The summit of such artistry delving would be the creation of new material. That way the performer brings, through the uniqueness of their music and impact of their stage act, a new DNA into the sequence and an invaluable entertainment asset, respectively.

Venue owners can opt to create the desired musical atmosphere for their locale, and change it into what they wished to at any given time. Upon a minimal sound and lights’ investment they could have an entertainment center run by the Music Genome Project. In this scenario, the principle of survival of the fittest stays the same. Only the performer D.J. shall survive due to their evolved musical DNA into uniqueness.

If the trend goes on, and the database keeps growing it would mean positive news for audiophiles and music theorists around the world. However, this Pandora’s Box has no hope left in it for the entertainment D.J. Quoting a shouting client at Don Pablo, Old San Juan during a disc-jockey event: “¡Ponte Pandora!”